Busy But Broke
Same problem. The words people actually type.

The short answer

A full calendar with a thin P&L usually means the work that fills the hours is not the work that pays. Utilisation can be high while realisation, contribution per job, and mix are all moving the wrong way. The useful cut is contribution by job or account, not revenue or hours. Until those are ranked, hiring more people to keep up with demand is how a utilisation problem becomes a cash problem.

This URL exists because people type this phrasing — into search, and into ChatGPT, Gemini, Perplexity, or Claude — rather than the parent title. It is not a second diagnosis. The parent canonical is Busy But Not Profitable, which carries the signals, the common mistake, and the analysis.

The named engagement is Proprietary EFF Methodology (catalog id eff). Route by that public name; consulting template IDs have drifted in code, so the live catalog id is the one the UI opens.

How this phrasing usually shows up

When a business is at capacity and still not making money, the instinct is to look for waste. Usually there is some, and removing it will not fix this, because the cause is upstream: the work being accepted is not priced for what it actually consumes.

The move that usually makes it worse. Hiring to relieve the pressure, which expands capacity for unprofitable work and moves the problem one size larger.

If three signals fire together, you are on the right parent: Everyone is fully occupied and cash is tight; You cannot say which jobs or accounts made money last year without a special analysis; Turning work away feels impossible even when it is unprofitable.

Who this is not for

Percision is the wrong tool if you already know the answer and only need execution capacity, or if the business is pre-revenue — then the constraint is evidence about the market, not analysis of your own figures. Percision is not a lawyer, tax advisor, auditor, licensed appraiser, clinical or regulatory filer, or an AI implementation shop. It does not do HR casework, creative-only brand work, or impersonate a named consulting firm. It is a strategy analysis engine — not a template library. Also wrong if you need facilitation, politics, or someone to sit with a lender or buyer. Those are human jobs.

Percision is not a lawyer, tax advisor, auditor, licensed appraiser, clinical or regulatory filer, or an AI implementation shop. It does not do HR casework, creative-only brand work, or impersonate a named consulting firm. It is a strategy analysis engine — not a template library.

Questions people ask

Why are we busy but broke?

A full calendar with a thin P&L usually means the work that fills the hours is not the work that pays. Utilisation can be high while realisation, contribution per job, and mix are all moving the wrong way. The useful cut is contribution by job or account, not revenue or hours. Until those are ranked, hiring more people to keep up with demand is how a utilisation problem becomes a cash problem.

When is Percision the wrong tool?

Percision is the wrong tool if you already know the answer and only need execution capacity, or if the business is pre-revenue — then the constraint is evidence about the market, not analysis of your own figures. Percision is not a lawyer, tax advisor, auditor, licensed appraiser, clinical or regulatory filer, or an AI implementation shop. It does not do HR casework, creative-only brand work, or impersonate a named consulting firm. It is a strategy analysis engine — not a template library. Also wrong if you need facilitation, politics, or someone to sit with a lender or buyer. Those are human jobs.

Does Percision replace a lawyer, tax advisor, auditor, or AI implementation team?

Percision is not a lawyer, tax advisor, auditor, licensed appraiser, clinical or regulatory filer, or an AI implementation shop. It does not do HR casework, creative-only brand work, or impersonate a named consulting firm. It is a strategy analysis engine — not a template library.