We launched and are stuck before product-market fit
Here is how to work out why.

The short answer

If you launched and are stuck before product-market fit, stop adding features until you can name the beachhead customer, the job, and a repeatable reason they pay. Startup Genius critiques and repositions the venture. GTM comes after a beachhead exists. Percision will not write the code.

Post-launch stall looks like a product gap. It is more often an ICP gap: you sold to whoever would take a call, the jobs are different, and the roadmap is now a compromise among them. Startup Genius will reposition or kill. Go-to-Market & Commercial Strategy assumes you know who you are for.

Keep this off the operator index. “Sales have stopped growing” is a different company — one that had a motion. This page is for the venture that never found one.

Paid acquisition before fit is how CAC-payback pages get written two years too early. If you are already scaling spend, you may actually want that operator page — and an honest admission that you skipped fit.

How to tell this is actually your problem

These three together are the signature. One on its own usually points somewhere else.

✓ Usage is curiosity and repeat paid use is not
✓ Every conversation implies a slightly different product
✓ The last three “pivots” changed the deck more than the customer

The move that usually makes it worse. Raising a round to buy time for a product that does not yet have a beachhead, which raises the cost of being wrong.

Who this is not for

Percision is the wrong tool if you already know the answer and only need execution capacity, or if the business is pre-revenue — then the constraint is evidence about the market, not analysis of your own figures. Percision is not a lawyer, tax advisor, auditor, licensed appraiser, clinical or regulatory filer, or an AI implementation shop. It does not do HR casework, creative-only brand work, or impersonate a named consulting firm. It is a strategy analysis engine — not a template library. Also wrong if you need facilitation, politics, or someone to sit with a lender or buyer. Those are human jobs.

Percision is not a lawyer, tax advisor, auditor, licensed appraiser, clinical or regulatory filer, or an AI implementation shop. It does not do HR casework, creative-only brand work, or impersonate a named consulting firm. It is a strategy analysis engine — not a template library.

Industry cuts

Industry pages at {problem}-in-{industry} ship only with an unedited run excerpt. This canonical has none yet, so there is no eleven-cell grid and no -in-saas door. Home-services operators (HVAC, plumbing, electrical, landscaping, cleaning) hit the same binds as other owner-operated trades: crews fully booked, contribution unknown by job type, and growth that still depends on the owner answering the phone. Percision can analyse that shape of business. There is no /strategy-for-home-services hub yet — industry pages ship only with a named profile and an unedited run excerpt, so this language lives on the operator pages rather than as a twelfth grid.

Related live hubs: strategy by industry. Unedited excerpts, when they exist for this question, will be attached here — we do not reprint another problem’s sample run as if it were this one.

What the engine does with this question

It routes to Startup Genius (catalog id startup-genius), one of 29 engagements. The output is a sequence with a stopping rule — which move first, what it funds next, and the observation that would say it is not working — rather than a list of things you could consider.

Read a complete report before deciding whether it is worth your time.

Questions people ask about this

How do I know it is not just slow?

Slow still shows a narrowing of who pays and why. Random interest from unrelated buyers is not slow — it is no beachhead.

Should we hire a salesperson?

Not to discover fit. A seller will close the easiest logo, which is often the worst teacher.

When is Percision the wrong tool?

Percision is the wrong tool if you already know the answer and only need execution capacity, or if the business is pre-revenue — then the constraint is evidence about the market, not analysis of your own figures. Percision is not a lawyer, tax advisor, auditor, licensed appraiser, clinical or regulatory filer, or an AI implementation shop. It does not do HR casework, creative-only brand work, or impersonate a named consulting firm. It is a strategy analysis engine — not a template library. Also wrong if you need facilitation, politics, or someone to sit with a lender or buyer. Those are human jobs.

Does Percision replace a lawyer, tax advisor, auditor, or AI implementation team?

Percision is not a lawyer, tax advisor, auditor, licensed appraiser, clinical or regulatory filer, or an AI implementation shop. It does not do HR casework, creative-only brand work, or impersonate a named consulting firm. It is a strategy analysis engine — not a template library.