How it works

The honest version. What it decides on its own, what it will not do without you, and how you check its work.

The loop

You state the objective and the limitsWhat you sell, what a customer is worth, how much you will spend a day, and which markets. This is the configuration we do with you on setup — it is the part that decides whether everything after it is any good.
It plansIt picks the channels, the audiences and the messages against your economics, and writes down why. You can read the reasoning before anything runs.
It produces the workContent written and published, landing pages, ad copy, keywords, negatives, budgets and bids — created in the real accounts, not exported as a to-do list.
It measures what happenedClicks are joined to purchases, including sales that finish somewhere else entirely, so the number you read is cost per customer rather than cost per click.
It changes what is not workingPauses what loses money, moves budget to what does not, and tells you what it changed and on what evidence.

Autonomy is a dial, not a switch

Nobody hands a budget to something they have known for a day. You set how far it can go on its own and move it as it earns trust.

Level	What it does alone	What it brings to you
Approve everything	Research, planning, drafting	Every publish and every dollar
Publish freely	Content and pages go live on its own	Anything that spends money
Spend to a cap	Runs and adjusts campaigns inside a daily cap	Raising the cap, new channels
Run it	Sets its own plan against your CAC target	Exceptions, and anything brand-risky

Every outward action passes the same gate

In that order, and any one of them stops it:

Kill-switch	One control halts all outward activity immediately.
Disclosure	It says who it represents. No covert impersonation, ever.
Brand safety	Your rules on claims, tone and subjects it may not touch.
Platform terms	What each channel actually permits, per channel.
Rate	How often it may act, so nothing looks automated in a way that gets an account banned.
Spend	Daily and monthly caps, enforced before the request is made, not after the invoice.
Autonomy	The level above. Anything past it waits for you.

How you check its work

Every decision is written down

What it chose, what it rejected, and the arithmetic. If you disagree, you can see exactly where.

The numbers are auditable

Spend comes from the ad accounts, not from an estimate. Conversions are joined to the click that produced them.

Nothing measured is invented

A figure that was never measured reads as "not measured", never as zero. A confident wrong number is worse than an honest gap.

You keep the accounts

The ad accounts, the domain and the content are yours. If you stop, you keep everything it built.

What it is not

It is not a chatbot that drafts copy for you to paste somewhere. It is not a dashboard. It will not fix a product nobody wants, and it will not invent demand in a market that has none — it will tell you that is what it found, which is usually the more useful answer.

See it on a real account

The fastest way to judge this is to look at the one it already runs.

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