Strategy School · how should I price my product

How should we price this?

Willingness to pay, packaging, and a 90-day test with kill criteria — not a guess from competitors.

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Method inside the answer (not the SEO promise): Pricing power analysis · Kano model · Competitive positioning

Curriculum

  1. Competitor price is an anchor, not a strategy.
  2. Package before discount — most 'price problems' are offer problems.
  3. Test one variable at a time with a kill threshold.
  4. Owner-operators: per-company pricing often beats per-seat copies of enterprise tools.

Examples by role

How should we price this? for foundersowner-operators who need one clear move this quarter, not a committee deckHow should we price this? for CFOscash, unit economics, and board-ready arithmetic before more spendHow should we price this? for consultantspractitioners who need depth for clients without building an engine

Run the matching analysis

Prefer a filled outline over a lecture? Open the Cascade-style analysis page for this problem.

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FAQ

Should we just match Cascade/Osum prices?

No. Different jobs. Price against the outcome you own.

How is this different from a blog post?

It is a curriculum node: problem → lessons → role examples → live diagnostic. Built for topical authority, not a one-off article.

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Deeper reading on the blog

Topic-matched articles — not a random feed — so you can go one click deeper before the diagnostic.

Are You Underpricing Your Consulting Services? A Pricing Power Analysis for Professional Services FirmsMost professional services firms are leaving money on the table — not because they charge too little per hour, but becauAre We Underpricing in Healthtech? A Pricing Power Analysis for Digital HealthDirect answer: Most digital health companies underprice—not because their pricing is wrong on paper, but because they prAre We Underpricing or Leaving Money on the Table in Manufacturing?Most manufacturers underprice, and the reason is structural: pricing gets anchored to cost-plus math and last year'sAre You Underpricing? A Kano Model Approach to Pricing Power for E-commerce & DTC BrandsDirect answer: If your DTC brand competes on price while customers rave about specific product features, you're prob