Your whole business model on one page — nine boxes, each with a prompt that keeps you honest. Fill them in any order; Problem and Customer Segments first is easiest.
Your one-pager plus the 10-step checklist for testing the riskiest box first.
Complete business plan or startup diagnosis — market sizing, competition, financial projections, break-even — from a short brief in about 15 minutes. Free to start.
Build my full plan free →The lean canvas (adapted by Ash Maurya from the business model canvas) compresses a business plan's logic into nine boxes on one page. It's built for speed: sketch the model in 20 minutes, then spend your time testing the riskiest assumption instead of writing prose.
Start with Problem and Customer Segments — everything else derives from them. Then UVP, Solution, Channels. Numbers last: Revenue, Costs, Key Metrics. Unfair Advantage is usually empty at the start — that's honest, leave it empty rather than inventing one.
The canvas is for you: fast iteration while the model is still moving. A full business plan is for others: lenders, landlords, partners and investors who need the market math, the competitive story and 36-month financials. Sketch here first; when someone asks for "the document", generate the full plan.