Find the activities, SKUs, or channels that destroy contribution — and a 90-day recovery plan. Framed for cash, unit economics, and board-ready arithmetic before more spend.
Method inside the answer (not the SEO promise): Value chain · Unit economics · Pricing power
Cuts are one lever. Pricing and mix usually pay faster.
Same pattern Profit.co used for "OKRs for marketing" vs engineering — one problem, role-specific examples and CTAs.