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Setting a doubling target is easy; establishing whether it is achievable takes an afternoon and is usually skipped. Frequently the arithmetic shows it cannot be reached without changing something structural — which is far more useful than a target nobody meets.
Short answer: Doubling revenue is realistic only if the required customers exist within reach and capacity exists to serve them. Convert the target into exact customer counts or price changes, then test those conditions directly. The check often shows that a structural change is needed rather than more activity.
Doubling revenue means doubling customers, doubling revenue per customer, or some combination. Convert it into the specific number of additional customers or the specific price increase required.
Then ask whether that many customers exist within reach, and whether you could deliver for them if they arrived. Very often one of those two fails immediately, and the target is revealed as requiring a different model rather than more effort.
Rarely from doing more of the same. Usually from price, from a higher-value offer to the same customers, or from removing a constraint that has been capping the business quietly.
Identifying which is available is the difference between a plan and an aspiration.
This question routes to Growth Strategy — one of 29 engagements the platform runs. It does not produce advice in general; it produces this analysis for your business:
✓ Sizes all four growth levers against your numbers, not general benchmarks
✓ Identifies which are blocked and by what — capacity, cash, market or positioning
✓ Sequences them so the first move funds the second
✓ Shows the arithmetic from where you are to the target
✓ Names what has to be true, and the signals that it is not
✓ Ends with what to do this month
You watch the analysis get built before you pay anything. Read a complete report here if you would rather see the depth first.
It depends on whether the required customers exist within your reach and whether you could serve them. Converting the target into a customer count and a capacity requirement answers it quickly, and often shows the target needs a structural change rather than more activity.
Price, in most businesses — it applies to volume you already have and takes effect immediately. It is also the least attempted, because it feels riskier than it usually is.
Targets are useful when paired with the arithmetic showing how they are reached and the conditions that would mean they are not. A number with neither tends to be defended long after it stops being achievable.
Describe the situation in your own words and we will tell you which analysis answers it — before you sign up for anything.
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